Whole Foods Market SWOT

upstanding Foods Market is one of the largest retailers of positive food products in the world. The caller-out is successful because of its skilful growth strategy, huge product variety, and big profits. Whole Foods Markets motto is Whole Foods, Whole People, Whole Planet, and this motto, as well as the core values, are very important for the societys strategy and operating practices. However, the union does non execute the motto comp permitely due to its poor international trading operations, which is one of the biggest weaknesses of Whole Foods Market. One of the opportunities of the company is the superiority in the market of high demand for the natural products. Increase in the competition in the market is one of the biggest threats for Whole Foods Market.Firms StrengthsWhole Foods Market grew from a local market to one of the largest native product retailer around the world. By 2008, Whole Foods Market operated and owned 276 stores in the United States and international ly. The companys expansion strategy consists mostly of acquisitions of other companies. One of the biggest and most important acquisitions was the acquisition of marvelous Oats stores, which gave Whole Foods Market opportunity to operate with large scale stores and with less competition in that fragment of market.The company offers a huge variety of products which includes grocery, bakery, poultry and meat, seafood, deli, wines, cheese, and household products. The regular average size of a Whole Foods Market store is around 45,000 to 60,000 sq ft. In the bigger stores, which size up from 60,000 to 80,000 sq ft, they offer level(p) a bigger variety of products and catering service. Example of this would be the Austin 78,000 sq ft store which include hundreds types of cheese, beers, wines, and seafood items.Whole Foods Markets revenue was fastly growing since the early 1990s with an adjoin of 30%, and 20% increase since year 2000. By 2007 the company recorded sales of around $6.6 billion. The revenue growth let the company to continue the expansions and acquisition of many more stores. Whole Foods Market acquired 134 stores since 1991 through 15 acquisitions.Firms WeaknessesWhole Foods Market has three stores in Canada, and six stores in the United Kingdom. The possession of such few stores internationally, the company is not able to arrive at the effect of economies of scale in distribution and purchasing. Because of weak operations internationally, the companys prices are high, therefore lacking the company to compete with other international companies which digest a larger operations scale.OpportunitiesWhole Foods Market is in a good market segment because of the rapid growth of demand for the organic products around the world. Consumers tend to s slumply start preferring organic products to the regular packaged products. The organic market is growing very fast every year and everywhere around the world. Because of the increase in demand for organic pr oducts, which Whole Foods Market supplies, the company is going to experience an increase in sales and revenues.ThreatsSince the market for organic products is becoming more popular and growing, there are more players pertain in the market. There are a lot of small companies and huge corporations who are entering the equal market as Whole Foods Market, and some of them could be considered a respectful threat. Small supermarkets that supply organic foods, specialty supermarkets and restaurants are the small foes. Wal-Mart on other hand is a potential strong competitor who announced in 2006 that the company is going to focus on organic segment, and is able to provide the consumers with low price organic products.Strenghts Skilful growth strategy Huge product variety Big profitsWeaknesses suffering international operationsOpportunity Market leadership in high demand marketThreats Increase of Competition